Peak Vendor: Reclaiming Infosec Priorities and Budgets in the age of big marketing

If you've deployed a data security posture management tool in the last two years, you already know the feeling. The scan finishes, the dashboard populates, and suddenly you have more information about where your sensitive data lives than you've ever had before.

I had a conversation a few weeks ago that I haven't stopped thinking about. A large enterprise customer. Good team, reasonably mature security posture, the kind of organization that had already had the internal conversation about data governance and felt good about where they landed.

Data risk doesn’t wait for organizations to get organized. It grows, shifts, and compounds — and in 2026, the gap between organizations that manage data risk with intention and those that don’t has never been wider.

You have the tools. You have the team. You’ve followed the frameworks. So why does it still feel like you’re one incident away from a bad week?